Verts Mediterranean Grill rebranded as Noon Mediterranean two years ago when the 19-unit fast-casual chain moved its headquarters from Austin to New York City, after research showed the old name was hard for consumers to pronounce and relate to. Other concepts including Naf Naf Grill and Pizza Patron have changed their names and made over their branding to become more relevant to consumers, branding experts say. Read the QSR online story here
No comments:
Post a Comment