ISM Raceway

Renaming ISM Raceway is more than a sponsorship deal – it’s a technology showcase that signals a new era for the racetrack.

By Tim O’Connor

Growing up in the Northeast, Jeff Hutchins remembers what it was like when the Philadelphia Phillies left their longtime home, Veterans Stadium, in 2004 for the new Citizens Bank Park. Something was lost in the transition. Veterans Stadium was a local icon for decades, but the corporate name of the new ballpark seemed detached from the community.