The (NAHB) and the National Association of Realtors (NAR) project positive economic growth in 2018. The NAHB expects a 7.9 percent increase in single family housing starts this year. With tax reform in place promising to further historically low unemployment rates and higher wages, we see a great opportunity for builders to perform in 2018.
However, builders still wrestle with a list of critical issues – discerning homeowners, an on-going labor shortage, additional business management activities, an increase of products to track and manage – creating a productivity/profit dilemma. Builders need to keep their crews working at maximum productivity, while selling what they build at a maximum profits, especially as construction costs are predicted to remain high and even climb in many markets, potentially eroding hard-earned profits.
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