A 30-second commercial created by Mohawk Industries to highlight its involvement with the 2017 Icy Hot IRONMAN® 70.3® World Championship Chattanooga, Tenn. recently aired on the popular NBC Sports Network (NBCSN). The spot, produced internally by Mohawk’s Creative Solutions team, was broadcast during the Icy Hot IRONMAN® 70.3® World Championship special that aired earlier this month ahead of the 2017 IRONMAN® World Championship in Kailua-Kona, Hawaii.
The commercial was originally created in conjunction with Mohawk’s sponsorship to communicate the unique partnership between the leading global flooring manufacturer and the world-class name in sports, health and fitness.
Click here to watch the commercial spot.
“I’m so proud of our talented Creative Solutions team and how their work was able to succinctly but thoughtfully and dynamically convey the key tenets of this sponsorship,” said Brennan Swing, creative director for Mohawk Flooring NA. “Our recruitment of skilled creative professionals speaks to Mohawk’s commitment to strategic vision and endless creativity to develop leading solutions for all Mohawk Flooring brands. We are unwavering in our passion to provide value to the company and drive consistent brand experiences across all marketing channels.”
NBCSN is part of an Emmy Award-winning network of programming dedicated to serving passionate sports fans. Together with NBC Sports, it is the home of the Summer and Winter Olympics, Tour de France, NASCAR, National Hockey League and more. NBCSN features college football, college basketball, college hockey, cycling, outdoor programming, horse racing, boxing and IRONMAN content, including IRONMAN’s new original series, “Quest for Kona.” The network is in more than 85 million homes and is distributed via cable systems and satellite operators throughout the U.S.
More than 4,500 elite athletes representing more than 90 countries, regions and territories participated in the 2017 Icy Hot IRONMAN 70.3 World Championship in Chattanooga this September. The triathlon took place in the backyard of Mohawk Industries’ corporate headquarters, just an hour away from the event. As a part of Mohawk’s supplier sponsorship, Mohawk Group provided broadloom carpeting for all transition areas and Durkan Synthesis Ripple PDI carpeting featuring IRONMAN® 70.3® and Mohawk Industries logos.
“From start to finish, our executive leadership, creative and marketing departments have been very pleased with the outcome of this collaboration, a true team endeavor,” said Kevin Wildes, vice president commercial marketing for Mohawk Group, the commercial division of Mohawk Industries. “This TV spot serves to communicate our shared belief that we believe in better health and wellness for our people, our customers and our partners around the world.”
In addition to donating flooring, Mohawk also provided employee volunteers to tend one of the aid stations along the race course, which included a 1.2-mile swim, 56-mile bike ride and 13.1-mile run through southern Tennessee’s “Scenic City.”
About Mohawk
Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, hardwood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include Mohawk, American Olean, Daltile, Durkan, IVC, Karastan, Marazzi, Pergo, Unilin and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, Russia and the United States. More info at www.mohawkind.com.
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