Monday, November 27, 2017

Dunkin’ takes its shorter name test to Boston

Dunkin’ Donuts is bringing its test of a shorter name to Boston, with one new shop dubbed simply Dunkin’ slated to open in December and a second set for a later debut. The chain announced the test earlier this year but doesn’t plan to decide whether to make it a permanent change in branding until late next year. Read The Boston Globe story here

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