J+J Flooring Group, a leading manufacturer of commercial specified flooring, announced today that all of its Kinetex products now come with the trusted third-party verified International Living Future Institute (ILFI) Declare label. J+J partnered with one of ILFI’s approved third-party assessors, GreenCircle Certified, LLC., to provide third-party verification for its Declare label claims. J+J is among the first floor covering manufacturers to obtain this voluntary third-party verification.
Declare is a transparency platform with labels housed on the Declare Product Database making it easy for designers, architects and others to determine where a product comes from, what it is made of, and where it goes at the end of its life.
The Kinetex products’ label has also achieved the declaration status of “Red List Free.” This designation demonstrates that Kinetex products do not contain worst in class materials prevalent in the building industry, including chemicals known to pollute the environment or harm construction and factory workers.
The Kinetex Declare label can be accessed and viewed online at https://living-future.org/declare-products/kinetex-composite-flooring-tile-2/
“Going the extra mile to obtain both the Declare label and the third-party verification underscores J+J’s unwavering commitment to environmental responsibility, which includes complete transparency in everything we do and every product we make,” said Russ Delozier, J+J Flooring Group’s Director of Sustainability. “We’re proud of this industry-leading accomplishment, as it further assures our customers that Kinetex is a simple and sustainable flooring solution, guaranteed.”
Kinetex is an advanced textile composite flooring that combines key attributes of a soft surface floor covering with the long-wearing performance characteristics of hard-surface flooring. Kinetex products contain more than 55 percent recycled content and are 100 percent fully closed-loop recyclable.
Kinetex products have a 50 percent lower environmental impact than traditional flooring and are NSF 140 Platinum certified. All Kinetex products come with Environmental Product Declarations and Health Product Declarations for added transparency and assurance.
J+J’s role in securing third-party verification for the Declare label follows a similar industry first from 2015. In that year, the company became the first floor covering manufacturer to achieve a zero waste to landfill status, also third-party certified by GreenCircle Certified. J+J remains the only manufacturer in the industry with GreenCircle third-party certification for zero waste to landfill claims.
For information, visit jjflooringgroup.com or call 800-241-4586
About J+J Flooring Group
For more than 60 years, J+J Flooring Group has intelligently crafted beautiful commercial flooring products for diverse applications. As a division of Engineered Floors, LLC, we are proud to be a part of the third largest carpet company in North America. With our range of products including broadloom and modular carpet, Kinetex textile composite flooring and luxury vinyl tile – we engineer all of our flooring solutions with a steadfast commitment to design, quality, service, integrity and sustainability.
In 2016, J+J Flooring Group joined Engineered Floors, LLC. Based in Dalton, Ga., Engineered Floors is a privately held carpet producer founded in 2010 by Robert E. Shaw. The company, which employs more than 2,800 people, produces stain-resistant and colorfast solution dyed nylon and polyester fiber and carpeting for residential replacement, new home builder, multi-family and main street commercial applications. To learn more visit, www.engineeredfloorsllc.com.
About the International Living Future Institute
The International Living Future Institute (ILFI) is a nonprofit working to build an ecologically-minded, restorative world for all people. Using principles of social and environmental justice, ILFI seeks to counter climate change by pushing for an urban environment free of fossil fuels. ILFI runs the Living Building Challenge, which is the world’s most rigorous green building standard, not to mention several other programs: the Living Product Challenge, the Living Community Challenge, and the Reveal, Declare and Just labels. These programs develop a green framework for living in a 21st-century world.
About GreenCircle Certified
GreenCircle Certified is an internationally recognized third-party certification entity whose thorough evaluation process provides independent verification that sustainability claims related to an organization’s products and operations are honest, valid, and verified. GreenCircle is ISO 17065 compliant, following industry requirements for bodies certifying products, processes, and services, and is recognized by both the United States Green Building Council (USGBC) and the International Living Future Institute as a valid third-party certification entity. In today’s discerning market, third-party certification is a valuable asset in establishing brand integrity and developing consumer confidence.
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